Marketing Analytics Business Strategy
Exploring how businesses grow through people,
data, and thoughtful strategy.
I'm a Business graduate with a genuine curiosity for how companies grow, compete, and connect with people. My interests sit at the intersection of marketing, analytics, branding, and strategy — and I find that the most interesting business questions live exactly there.
During my internship at Lahori Zeera, I worked across the full HR lifecycle — from recruitment and onboarding to employee engagement and operations. It taught me something I hadn't expected: understanding a business through its people is just as revealing as any spreadsheet.
I work with Excel, Tableau, Jamovi, and Orange to make sense of data — not because numbers are the destination, but because they're often the clearest path to a good decision. I'm preparing for an MBA, and I'm building this space to think out loud along the way.
Lahori Zeera
Worked across the full HR cycle at one of India's most recognized homegrown beverage brands. I supported recruitment and onboarding processes, helped design employee engagement initiatives, managed HR documentation, and contributed to day-to-day HR operations. The experience deepened my understanding of how people strategy connects to business outcomes.
Analytics
An interactive dashboard visualising campaign performance metrics, customer segmentation, and ROI across channels — built to support data-driven marketing decisions.
Branding
A structured analysis of brand positioning, visual identity, and consumer perception for an FMCG brand, with strategic recommendations for market expansion.
Research
Original research exploring consumer behaviour patterns, using statistical analysis in Jamovi and Orange to uncover actionable insights for business strategy.
Data Viz
A collection of Tableau dashboards translating complex datasets into clear, visual stories — covering sales performance, customer journeys, and market trends.
HR & People
A reflective case study of my HR internship experience: what I observed, what I learned about people operations, and how it shaped my view of business strategy.
Caselets, observations, and ideas on marketing, brand strategy, and how companies think.
Apple doesn't sell products. It sells a feeling — of intelligence, of taste, of belonging to something thoughtfully made. An exploration of how restraint became their greatest brand asset.
Read article →
How a coffee company convinced the world to pay ₹500 for a drink — and why the price itself is part of the product.
Read article →
Two companies, nearly identical services, very different personalities. A look at how brand voice and positioning determine winners in commodity markets.
Read article →
Over seven decades, Amul turned a cooperative into a cultural institution. What made millions of Indian households trust a butter brand with their morning?
Read article →
Nike's most powerful tool isn't its product or its budget — it's a three-word belief system. On the art of building a brand that means something.
Read article →Whether you're here to discuss a collaboration, share feedback on something I've written, or just say hello — I'd love to hear from you.